BSP Design

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BSP Design

BSP Design

We are the professionals that will help your business evolve.

Founded by designers with the understanding that keeping things simple, clear and honest makes building client relationships even easier. BSP Designs is a design and marketing agency based in Florida, USA. We combine digital craftsmanship with innovative thinking to provide the best solutions to our clients on a global scale.

With our distributed teams located both locally and internationally, we can tailor our solutions to fit just about any clientele. Our design, development and marketing teams have an excellent eye for details. We specialize in creating the best online customer experiences and brand developments. We help you focus on what’s important and remove the unnecessary.

We believe in client collaboration, preferring to work with you rather than for you. This way, we create the preferred solution that you and your business needs to succeed.

Join us as we craft a new brand identity, update your existing brand, or develop an all inclusive digital strategy for your business. We explore wide ranges of possible outcomes in order to make the correct decisions for you.

Design in Minds: Fresh Ideas

The Audi logo: history and meaning

The Audi logo as we know it today was created in 1932: the Saxon Municipal Bank promoted the association of four companies (Audi, Horch, Wanderer and DKW), which specialized in assembling vehicles and manufacturing parts for them. On this basis, the famous "intertwined" rings appeared on the logo.

Manufacturers were not competing with each other (each brand had its own "share" of the market). Therefore, they became one, they worked together.

What does the Audi logo mean? - It's about facilitation and consolidation. And the four rings on the logo represent unity and cohesion.

The Audi logo is a symbol of quality and cooperation, mutual assistance and support. It reflects the rich, rich history of the company, but at the same time is a truly modern, stylish, memorable sign.


Designer's job - difficulties and basic requirements

A designer, first and foremost, must have imaginative thinking, because he has to design. That is, the designer's work is in the realm of what does not exist at the moment. Only through imagination can we navigate in the realm of ignorance.

However, it is worth distinguishing between "creative" designers (often, the profession is listed as such in the employment book), who usually work in advertising agencies, for example, in the direction of branding. And more technical specialists connected with production: typesetters, employees of departments of prepress, working in publishing houses and printing houses, where the work is mostly done according to precise requirements and templates. For these designers are more relevant requirements are technical literacy and attentiveness.

Do you know how many architectural graduates a year in the United States?

And while the technical basics of working in graphics programs can be mastered by almost anyone interested in it, the question of whether you can develop creativity in yourself is more of a philosophical one. Here we can give some personal empirical conclusions: there is no correlation between the professional qualities of a designer and the higher education he received. Just as successful artists, designers can have a degree in music, law or engineering.

What kind of designers do corporations value?

Corporations value productive employees, and the result can be different: somewhere the craziest idea is considered the result, and somewhere a layout with text layout must be sent to production just in time.

In companies where design is a separate commercial area, more often than not, teams of designers are formed. This was confirmed after my conversation with Reyus Mammadli, Project Manager of Technology for Life. In addition, in this case, each link does the work that works best for them: someone draws diagrams and tables, someone draws sketches, someone selects color palettes. And, of course, there is the person who performs the administrative function in this creative team. Here the corporation appreciates already that such a mechanism works and brings in money.

And who will be successful on their own, freelancing or starting their own business?

A freelancer's job is only half of designing as such. The rest is the process of communicating with the customer. In other words, the competence of the account - here a person has to be both a designer and a manager.

To open your own business, again, not enough just artistic talent, here a big role played by management skills.

Nowadays business-coaches have adapted to give advice on how to achieve success by leaps and bounds, actively inviting people to their endless seminars. I think everyone defines the criteria of professional success for himself.


"AAA logo" for drawing a logo

This logo maker is a real gift for lovers of time. In just 5 minutes you will create a png masterpiece. AAA logo does not require deep knowledge of graphic design and contains a huge number of different templates and many tools for designing personal logos. It is possible to fine-tune each element separately.

It's simple: pick a color, gradient, transparencies, and write your text. A stylish logo for your company is ready. You can export logos in gif, png, bmp, jpg file format and also easily convert image file produced by AAA Logo to eps, svg or pdf vector. You can download the program for the Windows operating system on this site. Free demo version available.


Orange and red colors for website design

Many well-known companies use this color combination as the site's color scheme. These shades refer to warm colors. They are also associated with the 80s. Therefore, the additional impact of orange, red and pink in the aggregate is to evoke nostalgic feelings.

I prefer mixing these colors to achieve a harmonious transition from one block of page design to the next. It looks beautiful and does not get boring.


4 rules for choosing the right logo

For a successful start, you need not only to come up with a "name" for the company, but also to design a suitable logo. It is important to create a "tandem" of name and image. To make the brand's corporate identity memorable, when choosing a logo, observe the following parameters:

  • Suitable colors. It is necessary to choose the right color for the logo (familiarize yourself with the semantics of colors: each color has a meaning, it conveys a certain "message").
  • Clear composition. The logo should be associated with the company. It is desirable that the logo looks minimalistic, but not schematic: let it be simple, but made in the original style.
  • Successful font style. Typically, the logo contains the company name and slogan (optional). Therefore, it is important to choose a font that complements the logo design and makes it more attractive. An unusual font can be used to reflect the direction of the company. He is also able to attract the attention of customers and push them to make purchases.
  • Correctly chosen shape of the icon. Each geometric figure evokes certain associations. This allows you to reflect the strengths of the brand.

Remember how important the mood created by the logo is - the dynamics transmitted by the main semantic segments of the logo will help to set the desired "tone".


How to come up with a name and logo for your company

When thinking about what company name to come up with, pay attention to the following criteria:

  1. Euphony. A beautiful, laconic, easy-to-pronounce word is quickly remembered and evokes positive associations (at an unconscious level). The optimal name length is 1-2 words. At the same time, it is desirable that they be associated with the direction of the organization's activities.
  2. Creativity. The name should reflect the creative concept of the company, its atmosphere and philosophy. The unusual name will definitely grab the attention of customers. However, when choosing a name, you should not focus only on this criterion: not all creative names are suitable for a company.
  3. Compliance with the requests and needs of the audience. It is important that the name reflects the essence of the activity, briefly tells about the direction of the brand.
  4. Taking into account the age and financial situation of potential customers. This information will help you choose the most effective name and logo.


Choosing a logo

In the early 2000s, original, semantic logos with double meanings were in trend. The letters could resemble some kind of product or service, the combination of two or more elements gave a semantic detail to the entire logo. Today, many brands are returning to minimalism and simplification. An example of this is the logo of the football club Juventus.

Embed from Getty Images

Beauty in simplicity is a modern trend.


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